What’s the

Feature About?

This feature leverages AI to automatically generate engaging, personality-tailored product descriptions. Administrators can create standard product descriptions and then instantly produce variations targeted at different customer personas

The Case

The Problem

Writing compelling product descriptions is time-consuming and inconsistent. Many businesses struggle to maintain a strong brand voice while also appealing to different customer segments. This slows down product launches and reduces marketing effectiveness.

The Solution

I designed an AI-powered product description tool that automatically generates tailored content.

  • Base description editor → Admins can input or edit a standard description.

  • Personality-tailored outputs → AI generates multiple versions of the same product copy aligned with distinct customer personas

  • One-click regeneration → Admins can quickly iterate until they find the most effective variation.

My Role

As the UI/UX Designer, I was responsible for designing an intuitive AI-powered product description tool. My work included:

  • Collaborating with a cross-functional team of developers, product managers, tech leads, and stakeholders to align business goals with user needs.

  • Conducting user research and validation to ensure the feature solved real pain points around speed, consistency, and personalization of product content.

  • Designing the workflow and interface for creating, editing, and regenerating personality-tailored product descriptions in a way that was both user-friendly and developer-friendly.

  • Ensuring scalability by using modular components and consistent design patterns that could be expanded to future AI use cases.

Key Features

  • Base Description Editor

  • Persona-Based Variations

  • One-Click Regeneration

  • Side-by-Side Comparison Layout

  • Consistent Component Design

  • Error Handling & Feedback States

  • Preview in Context

  • Minimalist, Focused Layout

  • Scalable for Future Use Cases

Video