What’s the

App About?

NEXA is an AI-powered wellness and lifestyle recommender app that personalizes suggestions for food, fitness, sleep, hobbies, and events. Designed to feel like a smart companion, it helps users discover new experiences, build healthier habits, and make informed lifestyle choices tailored to their needs.

The Case

The Problem

Users often struggle with fragmented lifestyle apps — one for food, another for fitness, another for events — creating an overwhelming digital experience. Recommendations are often generic, ignoring personal context, preferences, or local opportunities.

The Solution

NEXA centralizes lifestyle and wellness support in one app. Using AI, personal data, and location-based insights, it delivers tailored recommendations across multiple categories. From personalized food and sleep tips to local event discovery, NEXA helps users improve their wellness while connecting them to their community.

Key Features

  • Personalized Onboarding Survey

  • Daily AI-Powered Recommendations

  • Discover Tab

  • Community Hub

  • Gamified Ranking System

  • Reward Points System

  • Smart Notifications

  • Profile Customization

My Role

As the UI/UX Designer

  • I Designed intuitive flows for onboarding, personalization, and recommendations.

  • Collaborated closely with developers, product managers, tech leads, and stakeholders to ensure design feasibility and alignment with business goals.

  • Conducted user research and validation to refine personalization methods and UI choices.

  • Created a design system for consistency across all modules (Discover, Today, Hub, My NEXA).

Screens

  • Personalized Onboarding Survey → Captures user preferences upfront to deliver tailored recommendations. (Impact: boosts relevance and user satisfaction)

  • Daily Recommendation Feed → Provides actionable lifestyle tips/products with quick “Buy Now” or “Save for Later” options. (Impact: increases engagement and conversion opportunities)

  • Discover Hub → Central place to explore trending activities and categorized content. (Impact: simplifies navigation and enhances discoverability)

  • Community Hub (Social Sharing) → Users share experiences and recommendations. (Impact: fosters trust and organic growth through peer influence)

  • Gamified User Profiles & Ranking → Progression system (Explorer → Legend) to motivate continued use. (Impact: drives long-term retention)

  • Reward Points System → Earn and redeem points for activities or purchases. (Impact: incentivizes engagement and loyalty)